What Is Google Local Guide? How To Get Perks And Badges
Google Local Guides write reviews on Google Maps, share photos, add or edit business information, and check facts. Joining the Local Guides program is quick and easy, so you can earn points and benefit from Google donations in a matter of minutes. Learn how to become a local guide and how to make Google Maps a better place for business information.
It is hard to say that local research is more important than ever. Numerous statistics support this claim. For example, 46% of all Google searches are aimed at finding local information.
In this context, the importance of user-generated content (UGC) is rapidly increasing. This is also impossible. A large amount of data shows that it is an important tool in the decision-making process.
Local Guide Program
In this online environment, Google Local Guides has a new meaning.
Before entering the Google Local Guides program. Let us take a step back because the role of user-generated content in the customer journey and the psychology of online users are closely related to the entire Local Guides concept.
According to Salesforce research, user-generated content has shown its importance in 2016. It stated that pages containing user-generated content have a range of performance advantages. Including a 90% increase in time spent on the site, a 50% increase in engagement rate, a 73% increase in email clicks, and a 10% increase in conversions.
Fast-forwarding four years, the BazaarVoice 2020 Index finally concluded that more and more brands are authorizing their customers to “endorse and sell.” Importantly, the experience index points out that consumers can now control product pages and user-generated content can replace traditional photo carousels. Consumer product ratings, reviews, photos uploaded by consumers, questions and answers play a vital role in purchasing decisions.
It is also important to remember that people trust people. Many consumers, especially millennials and beyond, distrust the advertising and content generated by brands. In fact, 84% of millennials believe that they do not trust traditional marketing. When it comes to everything from finding a restaurant, booking a hotel to finding a contractor or choosing a veterinarian, this makes peers the most reliable form of recommendation.
The Experience Index supports this because its results show that the income of visitors who interact with reviews has increased by 159%. Scientific research also cited empirical evidence that reviews have a significant impact on online sales. For example, in the travel industry, user reviews increased by only 10%, and bookings increased by 5%.
Our research tracks the trends of the past decade. We will find that the vast majority of people (more than 8 people in the past 10 years) read online reviews of local businesses every year, and 89% of people aged 35 to 54 trust online reviews as much as they trust a personal recommendation.
UGC and Google Local Guide
So, what does this have to do with Google Local Guides? The importance and influence of user-generated content directly support the Google Local Guide feature.
Google says that a guide is someone who “writes reviews, shares photos, answers questions, adds or edits places, and checks facts on Google Maps.” These are all examples of user-generated content. The search engine claims that millions of people around the world rely on the information shared by Guides to decide where to go and what to do.
This makes Google Local Guides an important local influencer that can help shape popular local businesses. Thanks to consumers who naturally place trust in the information shared by their peers, rather than the brand.
The Local Guides program is closely linked to Google Maps and provides guidance points and rewards, all of which are designed to contribute to Maps.
Why choose Google Local Guides?
Google describes Local Guides as a community. Community members are local consumers who go out to conduct business, take pictures, share experiences, post comments, answer questions based on their first-hand knowledge of these companies, and add locations that are not listed on the map and view facts.
Participation will reward with points, badges and privileges. The reward system tells us that this work is good for Google, so it is not surprising. The guide is composed of fact-checkers and footwear researchers from all over the world. The tour guides hurriedly searched on the street, blogging and uploading local business information in real-time. They are the brains of search engines and can help it ensure that its map products are more accurate, up-to-date, and perform better than competitors. It is no exaggeration to say that the work is done by the instructors in cities and towns around the world fully supports the cartographic ecosystem.
The point to ponder here that the behaviour of the instructor is not limited to those who sign up for the program. Even without registering as a Google Local Guide, you can perform many of the same functions. For example, you can use Google Reviews to give unbiased reviews of businesses in local searches. You can upload a photo of a local company and display it in local searches and the company’s profile in Google My Business. You can also ask questions, ask questions in local business listings. Including answer Google questions by clicking “Share the latest information” in “Local Search”, such as whether the site is suitable for wheelchair users.
The difference is that, just like Google Local Guide, your contribution will relate to manipulation, which means the more you participate, the more points and rewards you will earn.
How to join Google Local Guides?
Joining the Google Local Guides program is very easy. In fact, registering for a few minutes is very easy.
Step 1: Log in to your Google account, and then go to the “Local Guides” registration page.
Register local guide
If location information is enabled on your device, you will find that your city is already crowded. If not, just add your website, confirm that you are over 18 years old, and agree to receive emails.
Step 2: You are now registered and can start contributing to Google Maps. You will find the welcome video on the board, and you can choose to keep the first comment.
Leave your first comment
Just search for the location you want to view and click the “Contribute” button to start earning points, badges and rewards.
Step 3: After adding the name of the local business you want to view. Google will ask you a series of questions based on the type of business you want to view.
For example, if you are viewing a hotel, you will ask to provide a comprehensive star rating.Then you will ask to provide information on the type of travel (business, vacation, single travel, friends, family, etc.). You can also set a single star rating for rooms, locations, services and uploaded photos.
Step 4: Now you can also start contributing content directly to Google Maps. Simply go to “Maps” and you can verify and verify information provided by other users about businesses near your location, and correct any incorrect information.
Google Maps Local Guide
If you turn on location history, Google will also recommend places to view and check based on the places you’ve been.
How to unlock Google Local Guide points and badges?
As mentioned earlier, Google Local Guides has a strong gaming aspect. Also, every evidence of its contribution will reward with points and badges. These points and badges can exchange with Google partners in exchange for rewards. You will need to contribute to the map to start earning points, and then increase activities to earn badges.
Score local businesses by rating them
- Local business review
- Share photo
- Download video
- Answer questions about places you visited on the map
- Ask questions and/or provide answers on the local search dashboard
- Modify information
- Add missing locations
- Check the facts
What are the features and advantages of Google Local Guides?
Every type of contribution you make through the Google Local Guides program. (such as leaving a comment, uploading photos, answering questions, editing or adding missing places) will earn you certain points. For example, if you look at a local company, you will get 10 points. If your comment is more detailed and exceeds 200 characters, you will get an extra 10 points. Add pictures, earn another five points, and so on.
Google Local Guides provide an important feature for Google Maps. They provide comments, correct incorrect information, add missing places, and share photos and videos. This information is useful for local consumers, and the gameplay of the system makes it an interesting way for ordinary search users to interact with Google products.
However, signing up for Google’s Local Guides program will not earn SEO rewards. So it should not be part of any local search strategy, nor should it be relied on for benefits such as preferred editors or higher rankings.
If you have any questions about this topic or any other login, please contact the support team via email at [email protected]. For more information about Google Local Guide- Local Guide Program or other customer surveys or any login guide, write to us in the comment section below.